About the Designers


Michal Negrin

Michal Negrin has been creating a unique lifestyle for over two decades with vintage-inspired designs that include jewellery, fashion, home décor, and accessories. 
Born in Kibbutz Naan in 1957, Michal always knew she was an individual with her own vision and this was despite being brought up in an environment that preached group uniformity. 
She was driven to follow her inner passion for self-expression and spent her childhood designing. Her mother was an inspiration and supported her in fulfilling her dreams despite the Kibbutz's conventions.
In 1984, Michal married Meir Negrin, and their relationship developed together both personally and professionally; Meir holds the position of CEO at Michal Negrin Designs.
In 1988, the couple launched their first collection at Tel Aviv’s famed open-air marketplace, a breeding ground for emerging design talents.
In light of their success, they opened a concept store in the fashionable shopping district of Sheinkin Street, in Tel Aviv. 
Designed to convey a familial and romantic atmosphere, this cosy store became the inspiration of the international model for the brand’s subsequent locations.
With the growing success of the company, a factory studio was established in 1996, in Bat Yam.
Entrepreneurs from around the world became interested in the Michal Negrin brand and started opening concept stores worldwide: Japan, USA, Israel, South Africa, Mexico, Australia and many more.
The unique flair of Michal Negrin has expanded into other domains and is today considered to be a lifestyle.
"Every day I try to re-interpret what is exciting to me and this helps me to fulfill my dreams. I believe that curiosity, enthusiasm, and faith are daily reminders that anything is possible and that we must keep the child in us alive. It directs us towards creative reinvention and helps us to achieve self-fulfilment." Inspired by combining the old with the new as well as employing exceptional colour combinations, Michal Negrin personally designs every piece of jewellery, clothing, and home decor that carries her name. She uses a variety of techniques to craft her pieces and believes in blending styles, designs, and colours to create a world of magic, romance, and vintage style. 
Michal's unique style has generated a positive impact and is captivating people around the world. Her designs attract various media and other public figures including celebrities and talk show hosts.



Ayala Bar

A rose-tinted flower peeking out of a crack in a pavement... a glint of sunlight on a rusty can... a pebble marking gentle waves in a rain shower's puddle... wherever Ayala Bar goes,her surroundings inspire her. For this creative artist, the universe is indeed in the details. Insights and ideas are collected from sights and sites that to the average person seem mundane. 
Nothing is routine to Ayala. The materials she works with - simple metals, glass beads, mineral stones and crystal rhinestones are used to translate her creative perceptions into intricate patterns with a thousand messages. Many have tried to define Ayala's style. It has been called Art Deco meets the Middle East, for example. But the truth is that Ayala's style cannot be categorized. That is why every woman finds her own special radiance and very personal signature in the Ayala Bar jewelry she has chosen. 
Ayala's creations draw on over ten years of experience as a costume jeweller, and an eclectic career in theatre and interior design. Today, Ayala is a mature designer, cognizant of the trends in the fashion world, but always true to her inner vision. This precious integrity creates the radiance that is Ayala's own signature.



zehava new png

Giuily by Zehava Gilo

Giuily Jewellery is a jewellery brand founded by Zahava Gilo, a jewellery designer who was born in Israel and graduated from the art department as a graphic artist and goldsmith-silversmith. 
She draws her ideas from nature, scenery and the environment. As a designer she uses a variety of materials and metals-gold, silver, Goldfield, leather, semi-precious stones, and pearls. Most of her work is influenced by the romantic 20's and adapted to the contemporary fashion demands. 
Zehava Gilo has many varied collections and combines classic goldsmith-silversmith techniques with modern trends: crocheted jewellery wrapped and hammered out metals, filigree, and more. 
Her doctrine is to inspire every woman wearing her jewellery to feel feminine, romantic and radiant.



Moshe Dadon (Artist)

Born in Casablanca Morocco, he returned to the land of his forefathers in 1962. While working as a police investigator in Safed, he began painting to give expression to his strong feelings about Judaism and the character of Safed. Mr. Dadon works in Micro calligraphy writing in small letters and combining texts from the Bible in pictures. This type of art is known from many hundreds of years ago. There are many different types and styles of micro calligraphy, and Mr. Dadon specializes, unlike others, in hand - printed lettering. The writing is clear and concise, to such an extent that one can read the text with no difficulty. 
Preparing each picture can take anywhere from three to twelve months. Each picture is related to the writing. Mr Dadon mainly draws Biblical characters and major events from the Bible.
Alongside, he draws symbolic street scenes, and stories from the holy cities of Israel. Among his pictures, one can find complete books written in micro calligraphy, such as Genesis, Exodus, etc. Within each picture, the complete book is shown in an artistic manner through several central motifs (i.e. in the book of Genesis: Creation, Noah`s ark, the sacrifice of Isaak, etc.). One can also find the five Megilles and many others.



Adina Plastelina

'Adina Plastelina' was created in 2003 by designers Adi and Sam Leder. Adina Plastelina's jewelry are hand-crafted using polymer clay with the ancient technique of 'Millefiori'. The combination of noble metals and ancient craftsmanship with modern materials creates an innovative, exceptional design language, giving the jewelry creation a classic and refined look. An elegant daytime item and a royal adornment for glamorous evening wear. The jewelry incorporates a vibrant palette and carries a romantic, timeless grace unaffected by passing trends. You are invited to take a glimpse to our creation: 






Iris Designs

Israeli born, Iris Braunstein Shemesh Started her career as a textile designer. Living in a multicultural country with many influences, 
Her design work reflects what she experiences. This leads her to the continuous search for new cultures and inspiration. 
Her designs are unique thanks to the textures she use from floral and animal prints to angels,Stripes and abstract. Iris Design incorporates classical romantic designs Side by side with modern fashion. The production process follows suite with meticulous handwork and high quality control, Insuring every piece to be unique. 
The basic products (bracelets) made of Resin, that’s why the products weight is light. The finishing of the products is enamel Set with schez crystal stones. The products made in unique technique which combine, range of materials such as silk papers, fabrics, strings, hand painting, which create three dimensional look.




Thalita Jones




Sabina Multer


The sisters, Tamar and Noga, started on jewelry inspired by Sabina Multer.

Sabina Multer was the brand inspiration and much more, Sabina Multer was their
dear Grandma. She teaches them the handmade art, the love and feelings on

All pieces are unique and multicolored. You can find the romantic ones and the
rainbow colors. It depends of you and your mood!

The roses are their specialty, they are made by fimo clay in a very delicate and
patient process.

All of the jewellery is lovingly made by hand.






Sasha's State of Mind


Sasha’s unique voice and philosophy of playful, dreamy fun are reflected in the brand’s every detail. From engraved fanciful sayings sure to make you smile to the packaging to the giveaways and shop displays, Sasha’s imagination runs wild with whimsy and thrills. Each piece is held together brilliantly with an O-ring; a beautiful clasp that makes Sasha’s collection modular and lets customers take part in designing their own jewellery by selecting charms and chains to suit their mood as well as daydream-inspired collectible gift box sets, making Sasha’s a complete brand experience. Life is a carnival and we choose which rides to go on – it is all about our state of mind!